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Advocacy
AMM Co-Sponsors 2012 Museums Advocacy Day
Karen Witter (right), Chair of the AMM Advococy Committee and Associate Director of the Illinois State Museum,
discusses advocacy strategies with Sheridan Turner, President & CEO of the Kohl Children's Museum
The 2012 Museums Advocacy Day is scheduled for February 28 (with training scheduled for February 27) in Washington, DC. Because AMM has joined AAM as a
Co-Sponsor of this event, all AMM members will be able to participate in the event for FREE (registration is $99 for non-members). This is a unique
opportunity and presents an added value to the AMM membership — in addition to the regular AMM membership benefits, you will now save $99 when you register
for Museums Advocacy Day. Join us as a member and then join us for the 2011 Museums Advocacy Day (FREE!) To join AMM, visit
http://www.midwestmuseums.org/join.html. Once your membership has been processed, you will receive a special registration code for and
additional information about Museums Advocacy Day.
AAM will offer free online advocacy training — for more information about the training, please visit http://www.speakupformuseums.org/ MuseumAdvocacyDay.htm. If you would like more information about Advocacy Day, contact Brian Bray at (314) 746-4557 or bbray@midwestmuseums.org.
Provide Them with Economic Data
When advocating on behalf of museums, it s critical that we communicate with our legislators to voice our concerns and to educate them about the value of museums. Legislators have repeatedly indicated that they want us to provide them with economic factors about our museums. It substantially strengthens our case if we're prepared and come armed with data to support our claims about our institution. We recommend that you prepare a simple economic impact statement that succinctly summarizes the economic factors about your museum. For your convenience, we have attached a sample (and simple) economic impact statement. Please feel free to use this as a model. A template to create an economic impact statement is available on the www.speakupformuseums.org web site under the Resources Tab.
Talk to Your Members of Congress
It is important to build a relationship and communications with your Senators and Representative. Advocacy is about making your members of Congress aware of your museum's contributions to the community. Act now and let our elected representatives in the United States House and United States Senate know it is essential for them to play a leadership role in federal funding for museums, museums and federal education policy, and charitable giving issues affecting museums.