1568 Director, Marketing Communications Services


Website Minnesota Historical Society

marketing/museum/library/communications

JOB TITLE: #1568 Director, Marketing Communications Services

OPEN TO: This job is open to all applicants.

LOCATION: History Center – 345 W Kellogg Blvd., St. Paul, MN 55102

SALARY: $6,599.00 monthly minimum, commensurate with experience

STATUS & HOURS: Full-time, regular (approximately 2,088 annual hours) position.

BENEFITS: Eligible to participate in the State Employee Group Insurance Program and a retirement program with employer contribution. Generous vacation and sick time accruals with additional paid holidays.

DEPARTMENT: Integrated Marketing Communications Services

CLASSIFICATION: 18M Management

SUPERVISORY: Yes

HIRING MANAGER: Chief Communications & Marketing Officer

POSTING DATE: March 16, 2022

DEADLINE DATE: Open until filled

TO APPLY: Interested applicants must apply online at the Minnesota Historical Society’s career center at www.mnhs.org/jobs and include a resume and cover letter by the application deadline date.

DESCRIPTION: The Director of Marketing Communications Services leads an agency-style account management team that is responsible for implementing marketing and communication strategies for internal clients and their constituencies and to ensure the Minnesota Historical Society’s priority programs and strategic initiatives achieve their goals (e.g. K-12 programs, MN History Center, various historic sites, exhibits, membership, resource development, and other priority programs). This includes, but not limited to, managing and developing a team of marketing and communication professionals, managing integrated marketing campaigns, editorial content development and curation, media relations and crisis communications, and brand management and positioning.

SUMMARY OF WORK: 1) Lead and manage department operations by developing structures, systems and processes that anticipate and meet organizational needs; 2) Oversee the account management, project management functions, and external relations; 3) Manage the design, strategy, and execution of integrated marketing and communications campaigns to increase target audience awareness, engagement, and participation; 4) Oversee reporting and analyzing of the performance and impact of marketing and communications strategies.

MINIMUM QUALIFICATIONS:

● Bachelor’s degree in related field or equivalent.

● Eight years experience working in marketing and communications.

● Experience in managing marketing communications, or creative teams (designers, copywriters, multimedia producers, etc.) in a matrixed organizational setting.

● Experience managing marketing technology stack or responsible staff (marketing automation, email, social, web, etc.)

● Project management experience required.

● Demonstrated experience in leading the following disciplines: integrated marketing communications, including use of social media, issues management, constituent relations, branding, and public relations.

● Ability to work a flexible schedule when needed, including evenings and weekends.

● Valid driver’s license and willingness to travel.

DEMONSTRATED SKILLS IN:

● Supervise staff, writing work plans and actively managing employee’s performance to ensure success towards organizational goals.

● Develop and implement marketing and communications strategies (especially with a combination of integrated marketing communications, digital marketing, content marketing, and media relations experience).

● Lead complex, multiple-location communications and constituent relations programs, managing staffs, agencies and volunteers.

● Write feature stories or other written content that aligns with the strategic objectives of an organization.

● Experience in graphic design and/or experience working with graphic designers.

● Experience with content management systems.

● Relationship builder with the flexibility and finesse to “manage by influence”.

● High energy, maturity, and leadership with the ability to serve as a unifying force and to position communications discussions at both the strategic and tactical levels.

● Sincere commitment to work collaboratively with all constituent groups, including staff, board members, volunteers, members, donors, and other supporters.

● Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives.

● Demonstrated ability to be a team player and work productively with others in a dynamic, fast-paced environment

● Gathering data, analyzing, and organizing information into action plans.

● Thorough knowledge of and the ability to manage the process of long- and short-range program and financial planning.

● Experience in managing large, multiple, complex projects through periods of growth, reduction, and change.

● Strong computer skills including intermediate or higher skill with Microsoft Office, and with all aspects of GOOGLE suite.

KNOWLEDGE OF:

● Inbound Marketing methodology.

● Best practices and current trends in marketing.

● Knowledge of MNHS programming and strategic priorities.

DESIRED QUALIFICATIONS:

● Agency account management experience.

● Professional media training.

● Media buying experience.

● Online or direct response fundraising experience.

● Experience managing graphic design and/or creative direction experience.

● Agile marketing experience.

● Working knowledge and experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat), HubSpot Marketing Software (or similar tool), and project management software.

Should you have questions with the application process, email humanresources@mnhs.org.

At MNHS, we don’t just accept difference — we celebrate it, we support it, and we thrive on diversity for the benefit of our employees, our products and services, and our community. The Minnesota Historical Society believes that an inclusive culture among our team members is critical to our success as a historical society and museum, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. The Minnesota Historical Society is proud to be an equal opportunity workplace and employer.

To apply for this job please visit www.mnhs.org.