Marketing and Communications Manager

Iowa Department of Cultural Affairs

POSITION OPENING: Marketing and Communications Manager

CLASSIFICATION: Public Service Manager 1

PAY GRADE: 35 (-03)

RATE OF PAY: $2,441.60 – $4,352.00 Biweekly; $63,481.60 – $113,152.00 Annually

LOCATION: State Historical Building, Des Moines, Iowa

WORK UNIT: Iowa Department of Cultural Affairs, Administration, Communications


To be considered, all applicants must include a cover letter and resume along with the application submitted through the State of Iowa hiring portal; marketing work samples are optional and can be included as an attachment along with your application.


The Iowa Department of Cultural Affairs is hiring a Marketing and Communications Manager.

The Iowa Department of Cultural Affairs is a state agency with oversight of the following areas: the State Historical Society of Iowa, the State Historic Preservation Office, the Iowa Arts Council, Produce Iowa – State Office of Film and Media Production, and beginning in 2020, the state’s interim Humanities Council. Together, these divisions strive to fulfill the

mission to empower Iowans to build and sustain culturally vibrant communities by connecting to the people, places and points of pride that define our state. The ideal candidate will have experience working with arts, cultural or humanities institutions.


Role and Responsibilities

This position is responsible for planning and developing the statewide multi-media marketing, communications and public relations program for the department. The chosen candidate will develop strategies to oversee and implement statewide marketing and public relations campaigns to promote the programs and grant impacts in addition to supervising the communications team members and leading department wide efforts.


Responsible for planning and developing the statewide multi-media information/public relations program for the department. Meet with news media and public groups to explain the department’s position. Develop strategies to oversee and implement statewide marketing and public relations campaigns to promote the arts, film, culture, history, historic preservation and humanities as a key ingredient in our quality of life and as an economic driver for our state.

Provide supervisory management of the communications team for the agency, plans and develops the overall marketing strategies, communications and public relations plans for the agency and its divisions and bureaus.

Develop department wide promotional and communications plans to promote the DCA, lowa Arts Council, Produce lowa – State Office of Film and Media, State Historical Society of lowa, State Historical Museum, State Historic Preservation Office along with their programs and initiatives to external audiences in an effort to drive participation in arts and cultural activities. Develop and implement PR & Media strategies and PR calendar. Serves as spokesperson for state agency by representing the agency at press events and other public functions to ensure that the public receives accurate information regarding agency policies and programs. Writes speeches for the director and other agency staff by researching the topic and preparing material that is appropriate for the audience so that the intended message is effectively conveyed. Develop opportunities for DCA to tell its stories through industry journals and blogs. Develop positive media relationships and partnerships to gain media coverage of department initiatives. Supervise Communications staff and their efforts to deliver on the statewide PR and marketing objectives.


Collaborate with other managers and staff on communication strategies to accomplish agency goals in reaching statewide audiences and generating economic impact through the implementation of programs and grants; serve as member of the management team and collaborate to evaluate and resolve operational problems and make decisions. Develop internal policies and procedures to recommend to the director for improving coordination and communication between managers and staff especially in their encounters with the public through the various programs, projects and platforms.

Develop external marketing plans to promote major events, programs, grants, exhibitions and initiatives, incorporating digital technology, video and social media into all plans and campaigns. Work with graphic designers in creating collateral to support the marketing initiatives and digital campaigns. Work with outside vendors to manage projects such as the website, cultural app, videos and printed materials. Work with partners such as Tourism, CVB’s, associations, arts, film, culture and historical partners to coordinate marketing messaging. Coordinate marketing partnerships and oversee the implementation of the partnership benefits. Supervise Communications staff and lead their efforts to market DCA programs.

Audience Engagement

Analyzes data and identifies new strategies for reaching audiences to increase engagement, develops reporting tools to convey agency and sector impacts, takes corrective action when necessary to resolve problems and achieve goals and objectives.

Oversee statewide audience engagement initiatives to drive public participation in programs and visitation to the museum and facilities. Identify target audience groups and work with various DCA staff on communication plans with external partners across the state. Create measurements to track outreach and to measure impacts. Prepares the agency’s annual report by gathering appropriate material, editing the materials, and consulting with other staff regarding design, content and layout. Supervise Communications staff and lead DCA audience development.

Develop messaging for the agency in line with the brand; develop in-depth audience development strategies to advance initiatives for the state.

Essential functions

·        Communicates with agency leadership, staff, the public and media to regularly convey information; ability to utilize communication tools such as website, social media and other digital media; ability to write releases and prepare for press conferences; ability to represent the program activity within and outside the organization and to gain support for the agency’s program goals.

·        Knowledge of source materials and guidelines which can be used to resolve problems encountered not covered by precedent action.

·        Ability to deal effectively with persons representing wide backgrounds, interests and points of view; Ability to analyze organizational and operational problems and develop timely, economical and reasonable solutions; Ability to objectively evaluate facts, situations and circumstances; displays high standards of ethical conduct; Refrains from dishonest behavior; Works and communicates with all clients and customers providing polite, quality professional service; Displays a high level of initiative, effort, attention to detail and commitment by completing assignments efficiently with minimal supervision; Follows policy, cooperates with supervisors and aligns behavior with the goals of the organization; Exchanges information with individuals or groups effectively by listening and responding appropriately.

·        Plan, organize, control, and effectively direct the work of assigned staff.  Lead statewide and major initiatives for the agency and potentially for the state through the agency’s engagement and responsibilities, facilitating the work of the greater department staff.

·        Speech Clarity – Speak clearly so others can understand and communicate with others through deductive reasoning to develop rules to specific problems and produce answers that make sense; also gather and combine pieces of information to form ideas and reach conclusions.

·        Develop critical pathways for initiatives and executing plans by arranging actions in a certain order to get desired outcomes.  Be accountable for actions and communicate with stakeholders throughout.

·        Problem Sensitivity – identify when challenges arise or something is wrong or is likely to go wrong; develop solutions and reach resolution with the challenge and all parties.

·        Research – complete research on a given topic to state the case for a new initiative; engage stakeholders and constituents to gather input; use the findings to inform the initiatives and critical path.

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